Wheelfreedom awarded as Retailer of the Year 2025 by BHTA

Wheelfreedom awarded as Retailer of the Year 2025 by BHTA

We are proud to announce that Wheelfreedom has been named Retailer of the Year 2025 by the British Healthcare Trades Association (BHTA). As mentioned by the BHTA team, "Wheelfreedom secured the award thanks to its exceptional multidisciplinary approach, which includes engineers, clinical assessors, and customer service specialists working in tandem. Its robust care cycle, spanning consultation to aftercare, illustrates a deep commitment to customer wellbeing." This award is a huge achievement for our organisation and, most importantly, a celebration of the people who make Wheelfreedom what it is.

A Team Achievement

The award serves as recognition that reflects the collective dedication, expertise, and care of our entire team. From our clinical specialists and rehabilitation engineers to our customer service and marketing teams, every individual plays a vital role in supporting people with complex mobility and postural needs.

Innovation, Sustainability and Responsibility

Our team’s commitment to technological innovation was a key factor in this award. By embracing advanced assessment methods, bespoke seating technologies, and digital tools, we continue to deliver highly personalised mobility solutions that improve comfort, function, and long-term outcomes.

Alongside innovation, our teams are embedding sustainability into the way we work by selling approved used products and improving the longevity of products through our repairs and maintenance service. Wheelfreedom aligns with values at BHTA, striving to support people in a way that is thoughtful, ethical, and future-focused.

Inclusion and Community Impact

Creating inclusive, welcoming spaces is central to Wheelfreedom. Our team works to ensure that everyone feels respected and supported, while also contributing to wider conversations around accessibility, representation, and inclusion within the mobility sector.

Through a growing online presence, our team shares knowledge, clinical insight, and lived experiences, helping to educate, connect, and support the wider community. 

A Memorable Achievement

Being recognised as the Retailer of the Year 2025 by BHTA belongs to every member of the Wheelfreedom team. We are proud of our team for the shared passion, expertise, and commitment — this award is a reflection of the impact we make every day.